LifeLock Inc., which touts itself as one of the largest providers of identity theft protection services in the U.S., is being sued by Experian Inc. for allegedly placing false fraud alerts on consumer credit-history files maintained by Experian as part of its credit reporting business.

As part of LifeLock’s identity theft protection service, the company places fraud alerts on behalf of its subscribers with Experian and its two main rivals: Equifax Inc. and TransUnion LLC. For an annual subscription fee of $110, LifeLock promises to keep renewing the fraud alerts every 90 days and to remove the names of subscribers from credit card and other junk mail lists.

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ComputerWorld